In the rapidly evolving digital era, companies are continuously exploring creative methods to connect with their clientele. Among the many tools and technologies available, chatbots have emerged as a powerful and versatile tool for improving customer engagement. These AI-driven virtual assistants are transforming the way companies interact with their customers, providing benefits such as enhanced user experiences, increased efficiency, and 24/7 availability. In this article, we will delve into the role of chatbots in customer engagement, exploring their significance, applications, and the benefits they bring to both businesses and consumers. Understanding Chatbots......

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