The Best Times to Post on Social Media in Canada

You work hard to create great Social Media in Canada. You take beautiful photos, write catchy captions, and make fun videos. But if you post at the wrong time, all that effort could be wasted. The best content in the world won’t matter if no one sees it. To get maximum engagement—likes, comments, and shares—you need to post when your audience is actually online and ready to interact.

For Canadian businesses, this means you can’t just follow a global guide. Our work schedules, time zones, and even our social habits are unique. This article breaks down the best times to post on Social Media in Canada, helping you connect with your audience when they’re most active.

Why Timing Your Posts Matters

You’ve probably heard that social media algorithms show your content to a small group of your followers first. If that content gets a lot of engagement quickly, the algorithm shows it to more people, and it can even go viral. Timing your post for a time when most of your followers are online gives you a much better chance of getting that initial burst of engagement.

Think about your daily life. You probably check Social Media in Canada during your morning commute, on a lunch break, or while you’re relaxing in the evening. Your followers do the same. When you post during these peak times, your content appears at the top of their feeds and is more likely to be seen.

You can also use the analytics tools on each platform to find your own perfect times. These tools show you when your specific followers are most active. While this guide provides a great starting point, your own data is always the best source of truth.

The Best Times to Post on Major Platforms in Canada

The ideal time to post changes depending on the platform. Different platforms have different audiences and are used for different reasons. Here is a breakdown for the most popular Social Media in Canada platforms in Social Media in Canada in 2025.

Instagram

Instagram is a highly visual platform, and its audience is often younger. People use it for quick, visual breaks throughout their day.

• Best Overall Time: The most consistent engagement on Instagram happens on Monday afternoons, from 3 PM to 9 PM. Other strong times are Tuesdays from 5 AM to 8 AM and Thursdays from 4 PM to 5 PM.
• Best Day: Mondays and Fridays tend to get the most engagement.
• Why these times work: People are often scrolling through Instagram during their commutes, lunch breaks, and in the evening when they are relaxing after work or school.

You should use your Instagram Insights to see a more detailed breakdown of your specific audience’s activity. Instagram’s analytics tools are incredibly powerful and show you exactly when your followers are online

Facebook

Facebook is still a powerhouse in Social Media in Canada, especially for building community and reaching a broad audience. Its audience is generally older than Instagram and TikTok.

• Best Overall Time: You will find the most engagement on Tuesdays at 9 AM. Consistent engagement also happens on Wednesdays and Thursdays from 9 AM to 11 AM.
• Best Day: Tuesdays and Wednesdays usually see the highest engagement rates.
• Why these times work: Many people check Facebook first thing in the morning when they are starting their day and on their mid-morning work break.

You should also consider your audience. If you are a B2B (business-to-business) company, you might find that your audience is more active during weekday Social Media in Canada hours. If you are a B2C (business-to-consumer) company, you might find more success posting on evenings and weekends.

TikTok

TikTok is known for its fast-paced, short-form video content. Its audience is often younger and highly engaged. The algorithm is incredibly powerful and can help your content go viral at almost any time, but certain hours still tend to perform better.

• Best Overall Time: The best times to post on TikTok are generally Thursday mornings between 7 AM and 11 AM. However, you will also see high engagement on Sunday evenings.
• Best Day: Engagement on TikTok is strong throughout the week, but Thursdays often show a slight edge.
• Why these times work: Many people use TikTok in the morning to start their day or as a quick break before starting work or school. They also use it in the evenings to unwind.

You should use TikTok’s analytics tools to find your best times. TikTok’s analytics show you exactly when your videos are getting the most views, which is a powerful tool for optimizing your posting schedule.

LinkedIn

LinkedIn is the go-to platform for professionals and B2B marketing. Its audience is most active during the work week and during business hours.

• Best Overall Time: The most engagement on LinkedIn happens on Tuesdays and Wednesdays between 8 AM and 10 AM and again around lunchtime at 12 PM to 1 PM.
• Best Day: Tuesdays, Wednesdays, and Thursdays are consistently the best days to post on LinkedIn.
• Why these times work: People are using LinkedIn for work, so they are most active during the typical work day. They check it first thing in the morning and during their lunch break. You should avoid weekends, as engagement drops significantly.

The Canadian Time Zone Challenge

Social Media in Canada is a massive country with six different time zones. Posting at 9 AM in Toronto is 6 AM in Vancouver. You need to keep this in mind.

You have a few options to solve this challenge:

• Choose a Central Time: Many social media marketers choose to post for the two most populated time zones, EST (Eastern Standard Time) and PST (Pacific Standard Time). You can post once for your audience in the east and then again a few hours later for your audience in the west.
• Use Analytics: You should use the analytics tools on each platform to see where your followers are located. If 80% of your audience is in Ontario, you can focus on EST. If your audience is spread out, you will need to adjust your strategy.
• Schedule Your Posts: You can use a Social Media in Canada scheduling tool like Hootsuite or Buffer to schedule your posts in advance. This allows you to set the perfect time for each of your posts without having to post manually every day.