TikTok for Canadian Businesses: Your Guide to Going Viral

You’ve heard it a thousand times: TikTok for Canadian Business is the place to be. But for a Canadian business, you might wonder if it’s really worth your time. The answer is a definite yes. TikTok’s user base in Canada has more than doubled in recent years, making it the country’s fastest-growing social media platform. In 2025, over 35% of Canadians are on TikTok, and a huge number of them are discovering and buying from brands they find there. TikTok is not just for Gen Z anymore; it’s a powerful tool for TikTok for Canadian Business of all sizes to reach new customers and create a massive buzz.

Going viral on TikTok isn’t about luck. It’s about understanding the platform, creating the right kind of content, and connecting with your audience in an authentic way. This guide gives you the steps you need to take to grow your Canadian business on TikTok and get your content seen by millions.

Trend 1: Understanding the Canadian TikTok Audience

Before you start posting, you need to know who you’re talking to. The TikTok for Canadian Business is unique, and you need to tailor your content to them. People on TikTok don’t want to see highly polished, corporate ads. They want to see real, authentic, and entertaining content.

• Focus on Niche Communities: TikTok thrives on small, passionate communities, often called “subcultures.” You’ll find everything from #BookTok to #SkincareTok. You should find your niche and create content specifically for that community. For example, a local coffee shop could use #OttawaCoffee or #VancouverEats to reach people in their city.

• Embrace Canadian Culture: You can connect with your audience by referencing shared experiences. Talk about the weather, local slang, or things that are quintessentially Canadian. This makes your brand feel relatable and part of the community.
• Use Trending Audio and Effects: The TikTok for Canadian Business algorithm loves content that uses a trending sound. You should spend time on your “For You Page” to see what music, sounds, and effects are popular. You can use these trends to make your content more discoverable.

Trend 2: Creating Viral-Worthy Content

You only have a few seconds to grab a viewer’s attention on TikTok. You need a strong hook to stop someone from scrolling past your video. The first 3 seconds are the most important part of your video.

• Start with a strong hook: You should use text on the screen or a powerful opening statement to make people stop and watch. You can say something like, “You won’t believe what happened next!” or “Here’s a behind-the-scenes look at our small TikTok for Canadian Business.”
• Tell a story: People love stories. They can be relatable, funny, or educational. You should tell a story about your product, your TikTok for Canadian Business journey, or a customer experience.
• Keep it short and sweet: While TikTok for Canadian Business now allows longer videos, the majority of viral content is still short. Videos under 30 seconds are more likely to be watched all the way through, which tells the algorithm that your content is valuable. This increases its chances of going viral.
• Educate and entertain: You can share quick tips or teach your audience something new. For example, a local bakery could show how to make a sourdough starter, or a clothing brand could show different ways to style a single piece of clothing.

Trend 3: Using the Algorithm to Your Advantage

The TikTok algorithm is designed to show people content they will love. You can help the algorithm by giving it the right signals.

• Use Relevant Keywords and Hashtags: TikTok for Canadian Business uses keywords in your video captions to understand what your content is about. You should use a mix of broad and niche hashtags. For example, a bakery in Toronto could use #Bakery, #TorontoFoodie, and #TorontoEats.
• Encourage Interaction: The algorithm loves engagement. You should ask questions in your videos or captions to encourage comments. You can also reply to all your comments, which keeps the conversation going and tells the algorithm that your video is popular.
• Post Consistently: The more you post, the more data the algorithm has on what works for you. You don’t need to post every day, but you should stick to a consistent schedule. This helps you build a following and gives you more chances for a video to take off.

Trend 4: Real-World Success Stories

Many Canadian businesses have found huge success on TikTok for Canadian Business. They prove that it’s possible for a TikTok for Canadian Business to go viral and reach new customers.

• Smudge the Blades: This Alberta-based brand blends Cree culture with hockey. Founder Harlan Kingfisher grew his business on TikTok, and today, 80% of his sales come from the platform. He went viral by showing his products and sharing his story in an authentic way.
• XXL Scrunchie: This Ontario-based accessory brand became a huge success after one viral TikTok video. Founder Tina Nguyen started her TikTok for Canadian Business from her parents’ closet and now has a 4,000-square-foot warehouse, all thanks to TikTok.
• Chez Mag: A restaurant in Quebec went viral after a simple TikTok video. The owner, Marc-Antoine Gagnon, saw so much demand that he opened a food truck and doubled his staff.

These TikTok for Canadian Business show that you don’t need a huge marketing budget to succeed. You just need to create authentic content that resonates with the TikTok for Canadian Business community.