The Best Times to Post on Social Media in Canada

You spend a lot of time creating awesome content for your Social Media in Canada. You’ve written great captions, picked amazing photos, or made a killer video. But then you post it, and… nothing. A few likes here, a couple of shares there. You wonder why your content isn’t getting the attention you hoped for. The answer might be simple: you’re posting at the wrong time.

For Canadian businesses and creators, timing is a huge part of your Social Media in Canada success. People in Social Media in Canada are online at specific times, and if you post when they’re not scrolling, your content gets buried. We’ve dug into the latest data for 2025 to give you the best times to post on the most popular social media platforms in Canada.

1. General Rules for All Platforms

Before we get into the details for each platform, you should know a few general rules. These apply across the board and can help you create a solid plan.

First, weekdays are usually better than weekends. On weekdays, people often check their phones during commutes, before work, on lunch breaks, and after they finish their day. On the weekend, they’re out and about, living their lives, not glued to their screens.

Second, think about time zones. Social Media in Canada has six different time zones, and a post that works for someone in Newfoundland at 10 AM might be too early for someone in British Columbia. If your audience is spread out, you have a few choices: you can post at different times to hit all the time zones, or you can pick a time that works best for your biggest audience. A lot of data points to posting around Eastern Standard Time (EST) because it covers the largest population centres like Toronto, Montreal, and Ottawa.

Third, your audience is unique. The times we’ll give you are based on a lot of data, but they aren’t a magic formula for everyone. You should always check your own analytics to see when your specific followers are online. This is the single most important thing you can do to nail your timing.

2. The Best Times for Each Social Media Platform

Each social media platform has its own rhythm. People use Instagram differently than they use LinkedIn, and that changes when they’re most active. Here are the best times to post for key platforms in Social Media in Canada.

Facebook

Facebook is often about daily life and connecting with friends and family. People check it throughout the day, often during quick breaks. Research shows that weekday mornings, particularly from 9 a.m. to 12 p.m., are prime. That’s when most people are settling into their workdays or taking a quick mental break, and they have a moment to scroll their feed. Posts shared during these hours tend to get the highest engagement in the form of likes, comments, and shares.

Lunchtime and early evenings also work well. On weekends, engagement tends to drop, but if you do post on Saturday or Sunday, mornings are often the best time to catch people. Remember to use your Meta Business Suite to check when your specific audience is online, as their habits may differ from the general trends.

Instagram

Instagram is a very visual platform, and a lot of users scroll it when they have a free moment. Many people check it first thing in the morning over coffee or while they’re relaxing at night. Data for Social Media in Canada users shows that mid-morning through early afternoon on weekdays, particularly on Wednesdays and Thursdays, sees high engagement. The times around 10 a.m. to 4 p.m. on these days are a sweet spot.

The morning times capture people on their commute or with their first cup of coffee. The late afternoon and early evening are when they are winding down from work and school. It’s important to know that different types of content, like carousels or Reels, might have their own specific peak times, so you should test what works for your content style.

TikTok

TikTok’s algorithm can push your content to new people at any time, but posting at peak hours gives you a better chance of hitting that big audience. Users are often on the app for short, quick sessions. Data from 2025 suggests that the best days to post for Social Media in Canada audiences are Tuesday, Wednesday, and Thursday.

The best times to post often fall in the morning, around 9 a.m. to 11 a.m., and in the afternoon, from 1 p.m. to 4 p.m. This makes sense as many users are on break from work or school. There’s also a significant amount of engagement in the evening, as people unwind and scroll before bed. You’ll find that many successful TikTok creators test different times to see what resonates most with their specific followers.

LinkedIn

LinkedIn is a professional platform, so its users’ online habits are different. They’re usually on the platform during standard business hours, not on the weekends. The best times to post are consistently on weekdays, particularly Tuesday and Wednesday.

Peak times are typically in the morning, from 8 a.m. to 12 p.m., and in the afternoon, from 1 p.m. to 4 p.m. People are on LinkedIn to network, find jobs, and read industry news. They’re most active during standard business hours when they are at work or taking a quick break. Early morning posts catch them right as they start their day, and lunchtime posts are a good way to get their attention during a brief break.

X (formerly Twitter)

X is all about real-time news and quick conversations. People check it for updates throughout the day, but especially when they’re at work or on the go. The best days to post for high engagement are Wednesday and Thursday.

The ideal times to post are usually during the workday, with a peak in the morning and another in the afternoon. For Social Media in Canada audiences, posting between 9 a.m. and 3 p.m. on weekdays can be highly effective. This is when users are looking for a quick update or a new topic to engage with. Posting during these hours helps you get in on the conversation and be a part of what’s happening.