In today’s digital age, data is the driving force behind informed decisions. For website owners, marketers, and businesses of all sizes, understanding user behaviour and website performance is essential to success. Google Analytics, a powerful and free web analytics tool, offers a wealth of insights that can help you optimize your online presence, improve user experience, and achieve your online goals. In this beginner’s guide, we will delve into the world of Google Analytics, explaining its fundamentals and how you can use it to gain valuable insights into your website’s performance. Chapter......

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