Social Media Marketing Trends for Canadian Businesses

In Canada, Social Media Marketing isn’t just a place to post pictures of your lunch. For businesses, it’s a powerful tool to connect with customers, build a brand, and drive sales. Over 31 million Canadians are active on social media, making it a crucial part of any marketing plan. To succeed, you have to stay on top of the latest trends. In 2025, the social media landscape is changing fast. Businesses are moving beyond just posting updates and are now focusing on creating real connections. Here are some of the biggest trends shaping social media marketing in Canada.

1. The Dominance of Video Content

Video isn’t a new trend, but in 2025, it’s more important than ever. From short, snappy clips to longer, in-depth videos, people can’t get enough of it. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made short-form video the king of content.

Canadian audiences love video because it’s engaging and easy to watch. They use it to discover new products and brands. If you’re a business, you need to invest in video content. You can create quick tutorials, show behind-the-scenes looks at your business, or use it to answer common questions from your customers. Video helps you build a more personal connection with your audience and can grab their attention in the first few seconds.

The best part about video is you can repurpose it. You can take a long-form video you made for YouTube and cut it into several short clips for TikTok and Instagram. This way, you get a ton of content from one main idea.

2. Authenticity Over Perfection

In the past, brands felt pressure to make all their Social Media Marketing look perfect, like a glossy magazine ad. But today, Canadian audiences want something real. They are tired of seeing overly polished, fake-looking posts. In 2025, authenticity is a major factor.

You need to show the real side of your business. Share user-generated content (UGC), which are posts and videos that your customers create about your products. This is like getting a free, trustworthy endorsement. People trust other people more than they trust a brand.

You can also show the human side of your company. Introduce your team members, share your Social Media Marketing story, or show the process of how you make a product. This kind of content builds trust and makes your brand feel relatable and genuine.

3. The Rise of AI in Marketing

Artificial intelligence (AI) is no longer a futuristic idea; it’s a practical tool for social media marketers. Canadian businesses are using AI to make their work more efficient and effective. But don’t worry, AI won’t replace human creativity. Instead, it acts like a helper, taking care of the boring tasks so you can focus on the fun, creative stuff.

Here’s how businesses are using AI:

• Content Creation: AI tools can help you brainstorm ideas, write captions, and even create video scripts. You use AI as a starting point, and then you add your own unique voice and creativity.
• Smart Analytics: AI can analyze huge amounts of data in seconds. It can tell you the best time to post for maximum engagement, or what type of content your audience loves most. This helps you make smarter decisions without guessing.
• Customer Service: AI-powered chatbots on platforms like Facebook Messenger and Instagram can answer common customer questions instantly, 24/7. This improves customer satisfaction and frees up your time.

Using AI in your social media marketing gives you a big advantage, helping you save time, personalize your content, and get better results.

4. Hyper-Local and Bilingual Content

Canada is a huge country with many different regions and cultures. A one-size-fits-all approach to Social Media Marketing won’t work anymore. In 2025, a key trend is creating hyper-local content that speaks directly to a specific community.

You need to talk to your audience in their own language—and that doesn’t just mean English or French. It means using local slang, referencing local landmarks, and highlighting community events. For example, a business in Vancouver might use a photo of a product at Stanley Park, while a business in Halifax might mention the local Farmer’s Social Media Marketing.

You should also consider creating content in both English and French to connect with a wider audience across the country. Many companies are now creating bilingual ad copies, video subtitles, and captions to respect Canada’s two official languages and reach more people. This shows your audience that you understand and value their culture.

5. Social Commerce and Shopping

Social Media Marketing is no longer just for connecting with friends; it’s a powerful shopping channel. Platforms have made it easier than ever for businesses to sell products directly through their apps.

Features like Instagram’s and TikTok’s shopping tags let you tag products in your posts and videos. Customers can click on the tag and buy the product without ever leaving the app. This creates a smooth and easy shopping experience. For Canadian businesses, this means you can shorten the path from “I see a product I like” to “I just bought it.” You can use social media to show off your products and drive sales right there on the platform.