How to Use TikTok for Business in Canada

You see it everywhere. From viral dances to educational videos, TikTok for Business has taken over. In Canada, it’s more than just an app for entertainment; it’s a powerful tool for businesses to connect with a huge audience. Many businesses, especially small ones, think TikTok is only for a young audience or that you need to be a dance pro to succeed. That’s not true. Canadian businesses are using TikTok to build communities, drive sales, and show off their unique brand personality. If you want to use TikTok for your business, you’ve come to the right place.

We’ll walk you through everything you need to know, from setting up your account to creating content that makes people stop scrolling.

Getting Started: Setting Up Your Business Account

Before you can start creating viral content, you need to set up your account correctly. A business account on TikTok for Business  gives you access to special tools and analytics that a personal account doesn’t have.

Switch to a Business Account

If you already have a personal TikTok for Business account, you can easily switch it to a business account in your settings. If you’re starting from scratch, you can sign up with your business email and choose “Business Account” from the start.

Why is this important? A business account gives you:

• Detailed Analytics: You can see who watches your videos, where they’re from, and when they’re most active. These insights are key to creating content that your audience loves.
• Website Link: You get a clickable link in your bio, which is super important for driving traffic to your website.
• Business Suite Tools: You unlock features like automatic messaging and the ability to sell products directly through TikTok for Business Shop.

When you set up your profile, make it count. Your profile picture should be your business’s logo, and your bio should be short, clear, and tell people what you do. For a Canadian business, you might want to mention your city or a key value, like being “100% Canadian-made.”

Creating Your Content Strategy

TikTok for Business algorithm rewards authentic, engaging content. You don’t need to produce slick, expensive videos. What you need is a strategy.

1. Know Your Audience and Find Your Niche

Who are you trying to reach? Are you targeting young university students in Toronto with a new fashion brand? Or are you aiming for homeowners in Vancouver with a landscaping business? Once you know your audience, you can find the kind of content they like. You should also find your niche on TikTok. Do you focus on behind-the-scenes content? Or are you all about quick, educational tips? Your niche helps you stand out and build a loyal following.

2. Embrace Trends, but Make Them Your Own

TikTok for Business is all about trends. A trend can be a popular sound, a specific dance, or a unique video format. You should watch and listen to what’s trending and find a way to make it relevant to your business. For example, if a popular trend uses a certain sound, you can use that sound while showing your product. You’re not just copying; you’re using a popular format to showcase your brand. This helps your videos reach a bigger audience and feel more authentic.

3. Be a Creator, Not a Commercial

TikTok for Business users don’t want to see a straight-up ad. They want to be entertained, educated, or inspired. Your content should feel native to the platform.

• “Behind-the-Scenes” content: Show people how you make your product or what a day in the life of your business looks like.
• Tutorials and “How-To” videos: Teach your audience something useful, like “How to pack the perfect picnic basket” or “3 ways to use our new product.”
• Tell a Story: Share the story of your business, your wins, and your struggles. People connect with real stories.

The more your content feels like it belongs on TikTok for Business, the more people will watch and share it.

Making It All Work: Tips for Success

Your strategy is in place, and you’re ready to start creating. Here are a few more tips to help you get the most out of TikTok for Business.

Engage, Engage, Engage!

Social media is a two-way street. Don’t just post and walk away. You need to actively engage with your community. Reply to comments on your videos, use the Stitch and Duet features to create content with other people, and follow other accounts in your industry. When you show that you are a part of the TikTok community, people will be more likely to support your brand.

Use Hashtags and Sounds Strategically

Hashtags and popular sounds are like search engines on TikTok for Business. People use them to find content they like. You need to use them wisely. Use a mix of popular, trending hashtags and specific, niche hashtags that are relevant to your business. For example, a Canadian coffee brand might use a mix of #fyp, #coffeedaily, and a local hashtag like #torontocoffee.

Consider TikTok Shopping

TikTok has made it easier than ever for businesses to sell products directly on the platform. With features like TikTok for Business, you can tag products in your videos. When someone sees something they like, they can click the tag and buy it without ever leaving the app. This creates a seamless shopping experience and can be a game-changer for businesses that sell products.

Using TikTok for Business for your business is a great way to grow your brand and connect with a huge Canadian audience. You just have to be willing to be creative, authentic, and a part of the community.