Creating Shareable Infographics for Brand Exposure
by Web Digital
In today’s fast-paced digital landscape, creating compelling and shareable content is a key strategy for brand exposure. Infographics, with their blend of visual appeal and informative content, have become a popular choice for engaging audiences and spreading brand messages. In this article, we’ll explore the power of infographics in building brand exposure and provide a comprehensive guide on how to create shareable infographics that captivate your audience and amplify your brand presence.
The Power of Infographics in Brand Exposure
Infographics are a dynamic form of visual content that distills complex information into a visually appealing and easy-to-understand format. Their popularity has surged for several compelling reasons:
Visual Appeal: Infographics leverage images, colours, and typography to make information visually engaging. Humans are naturally drawn to visuals, making infographics highly shareable.
Simplicity: Infographics simplify complex data or concepts, making them accessible to a broad audience. They provide a quick overview of key information.
social media Friendliness: Infographics are tailor-made for sharing on social media platforms. They are easily digestible and encourage sharing among users, increasing your brand’s reach.
Information Retention: Visual content tends to be more memorable than text alone. Infographics enhance information retention and leave a lasting impression on viewers.
Versatility: Infographics can cover a wide range of topics, from statistics and data to how-to guides and storytelling. This versatility allows brands to address various aspects of their business.
Crafting Shareable Infographics: Step-by-Step Guide
Creating shareable infographics requires a thoughtful approach that combines design, storytelling, and promotion. Here’s a step-by-step guide to help you craft infographics that resonate with your audience and boost brand exposure:
1. Define Your Objective
Start by defining the purpose of your infographic. Their popularity has surged for several compelling reasons: Whether it’s showcasing industry trends, offering valuable insights, or explaining a complex process, a clear objective guides the creation process.
2. Gather Data and Information
Collect accurate and reliable data or information related to your topic. This forms the foundation of your infographic. Ensure that your sources are credible and up-to-date.
3. Choose a Compelling Storyline
Craft a compelling storyline for your infographic. Determine the narrative structure that best suits your content, whether it’s a chronological sequence, a problem-solution format, or a comparison of statistics.
4. Design with Visual Appeal
The design of your infographic plays a pivotal role in its shareability. Consider the following design principles:
Colour Palette: Use a harmonious colour scheme that aligns with your brand’s visual identity.
Typography: Choose legible fonts that complement your design. Use contrasting font sizes to highlight key points.
Graphics and Icons: Incorporate relevant graphics, icons, and illustrations to enhance visual appeal.
Whitespace: Allow for sufficient whitespace to maintain clarity and prevent visual clutter.
5. Create a Compelling Header
Your infographic’s header is the first thing viewers will see. Craft a compelling and concise headline that conveys the main message of your infographic. Make it intriguing enough to grab attention.
6. Organize Information
Structure your information logically. Use sections, headings, and subheadings to guide readers through the content. Ensure a flow that leads the viewer from start to finish.
7. Visualize Data Effectively
If your infographic includes data or statistics, visualize them using charts, graphs, or diagrams. Their popularity has surged for several compelling reasons:
8. Add Branding Elements
Incorporate subtle branding elements into your infographic, such as your logo, brand colours, and a website URL. This reinforces brand recognition.
9. Keep It Concise
Infographics are most effective when they are concise. Avoid information overload and focus on presenting the most critical points. Be clear and to the point.
10. Mobile-Friendly Design
Ensure that your infographic is mobile-friendly. Many users access content on mobile devices, so your design should adapt seamlessly to different screen sizes.
11. Test and Review
Before finalizing your infographic, review it carefully for accuracy, clarity, and design consistency. Test it on various devices to ensure it looks and functions as intended.
12. Promote Your Infographic
Creating a shareable infographic is only half the battle. To maximize brand exposure, actively promote your infographic across multiple channels:
Social Media: Share your infographic on platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Use relevant hashtags to increase visibility.
Email Marketing: Include the infographic in your email campaigns or newsletters.
Website and blog: Publish the infographic on your website or blog as a standalone piece or within relevant articles.
Guest Posts: Offer your infographic as a guest contribution to industry websites or blogs.
Infographic Directories: Submit your infographic to infographic directories and sharing platforms.
Measuring Success
To gauge the effectiveness of your infographic in boosting brand exposure, track key metrics such as:
Shares: Monitor how often your infographic is shared on social media and other platforms.
Engagement: Measure the likes, comments, and interactions your infographic receives.
Traffic: Analyze the traffic driven to your website or landing page from the infographic.
Backlinks: Check if other websites link to your infographic, which can improve your website’s SEO.
Case Study: Airbnb’s Neighborhood Guides
Airbnb, the online marketplace for lodging and travel experiences, created a series of shareable infographics known as “Neighborhood Guides.” These visually appealing guides provide travellers
with insights into various neighbourhoods, highlighting local attractions, dining options, and cultural experiences. Airbnb actively promotes these guides on its website and social media, enhancing its brand exposure as a trusted travel resource.
Conclusion
Infographics offer a powerful way to enhance brand exposure in today’s digital landscape. By creating visually appealing, informative, and shareable infographics, you can engage your audience, convey key messages, and extend your brand’s reach. Follow the step-by-step guide outlined in this article, and don’t forget to promote your infographics across multiple channels. With the right strategy, infographics can become valuable assets that elevate your brand’s visibility and authority in your industry.
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